Megan G Wells builds entertainment.
She is a Brand Entertainment Futurist, an Emmy Award-winning filmmaker, and a development executive who has built entertainment for some of the world’s biggest brands and platforms. She built the Under Armour Originals studio. At Red Bull Media House she served as Executive Producer and Development Executive, where she was instrumental in launching Red Bull TV. Earlier she helped launch NBA TV and was a Senior Director/Producer for Turner Sports. She has directed and produced entertainment for Sony, Google, Marvel, the Olympic Games, Gillette, LEGO, Dell, the NBA, MLB, the PGA, NASCAR, ESPN, Fox Sports, and Gatorade.
Her work has won at the Emmys, been shortlisted at Sundance, awarded at New York Festivals, the Sports Emmys, and at Cannes. She has appeared on stage at SXSW, Sundance, Tribeca, Cannes, MIPCOM, and AdWeek, and been featured in Forbes, Business Insider, Deadline, WorldScreen, and Campaign.
She is co-founder of the Blended Entertainment™ approach and The Entertainment Stack™, a proprietary methodology that re-imagines entertainment ecosystems and transforms entertainment into a growth engine for brands, and co-founder of EVOKE, a proprietary measurement tool.
Most brand entertainment starts with a marketing brief. Meg starts with the audience: what they already watch, what they care about, and what a brand can honestly add. She worked that way at Red Bull Media House and Under Armour, and she works that way now.
Today that means two kinds of projects. She develops her own original formats, series that put subjects like climate and food systems inside shows built for a mainstream audience. And she partners with brands, platforms, and creators who are ready to invest in entertainment and want a partner who has done it before.
Meg has built her career at the intersection of brands and entertainment, and is building the future of the industry for studios, brands, distributors, creators, and publishers.
“Wells has the ability to take complex concepts at the intersection of entertainment, brand, and measurement, and pare them down to their base parts, communicating them in ways that make them more accessible and simpler to understand. In doing this, she’s able to empower her clients to get to the heart of why projects should be made in order to determine the 'how'.”
“Meg pushes brands to think bigger, break their own assumptions around what works... She turned a niche topic into an entertainment format that increased our cultural relevance, turning what we stand for into a solution that could save our future.”
“Meg has a rare gift for quietly drawing people into stories that linger, that are human… and create connections that speak far louder than words.”
- Winner, Sports Emmy Awards
- Winner, New York Festivals World’s Best
- Winner, Cannes Corporate Media & TV Awards
- Shortlisted, 2026 Sundance Brand Storytelling Award
- Speaking and jury work across SXSW, Sundance, Tribeca, Cannes, MIPCOM, and AdWeek
- Featured in Forbes, Business Insider, Deadline, WorldScreen, and Campaign
- Close to 25 years across Red Bull Media House, Under Armour, Turner Sports, the Olympic Games, Marvel, and Sony
Meg takes calls at every stage, from a first question about whether entertainment is worth the investment to a slate already in motion.